Dietrich Mateschitz Net Worth

Net Worth:$15 Billion
Date of Birth: May 20, 1944 - October 22, 2022 (78 years old)
Profession:Businessperson, Entrepreneur

What was Dietrich Mateschitz’s Net Worth?

Dietrich Mateschitz was an Austrian entrepreneur who has a net worth of $20 billion. Dietrich Mateschitz made his fortune by helping to start Red Bull, one of the world’s most prosperous energy drink manufacturers.

At the time of his passing, Dietrich held 49% of Red Bull. Sadly, Dietrich passed away on October 22, 2022, at the age of 78. Dietrich was one of the top 100 richest persons in the world and the richest person in Austria during the majority of his later years.

Red Bull sells more than 10 billion cans of its beverages each year, resulting in $9 billion in sales. Dietrich was also well-known for his passion for motorsports, and he contributed millions of his own funds to a number of Red Bull teams, most notably the two different Formula One squad.

Additionally, he was the owner of the well-known RB Leipzig soccer team in Germany.


Dietrich Mateschitz was born on May 20th of 1944 in Sankt Marein im Murztal, Styria, Nazi Germany. Dietrich’s parents, who both taught elementary school, were of Slovenian and Austrian descent. Dietrich was brought up by his mother when they divorced when he was still a child.

Mateschitz attended the Vienna University of Economics and Business after finishing high school. He studied here for ten years before leaving in 1972 with a marketing degree.

Career Beginnings

After graduating from college, Dietrich worked as a marketing specialist for firms like Unilever and Blendax. He assisted in the promotion of various goods during this time, including toothpaste and detergent.

Because of these professions, he had to travel regularly, and Thailand was one of the destinations he went to. He first encountered the beverage known as Krating Daeng during a trip to Thailand. It was advertised as a “hangover cure,” but Dietrich discovered that it also helped him adjust to jet lag.

He tracked down Chaleo Yoovidhya, a Thai duck farmer, who had created the beverage in 1984. They established Red Bull GmbH as a joint venture in 1987, and it swiftly rose to prominence as one of the world’s most well-liked energy beverages.


In his capacity as a marketing expert, Dietrich directed the organization’s renowned branding procedure throughout the following several decades. Red Bull gained worldwide recognition for its tagline, “Red Bull gives you wings,” and partnered with a number of sporting events.

Red Bull has supported a number of events over the years, and in the 2010s it began supporting eSports for the first time. This gave the idea that Red Bull aids elite athletes in achieving the level of physical and mental performance needed to compete successfully.

Currently, Red Bull brings in around $6 billion in annual revenue and makes a profit of $1 billion. Mateschitz has been particularly involved in the Formula One community.

They had a controlling interest in the Sauber racing team at first, but in 2001 they split ways with Sauber and in 2004 they bought the Jaguar racing team. After changing the team’s name to Red Bull Racing, Dietrich started to establish a strong presence in the Formula One world.

He bought the Minardi racing team in 2005 and changed its identity to Scuderia Toro Rosso. Mateschitz had to wait five years to finally win the Constructors’ and Drivers’ Championships, with Sebastian Vettel taking first place. 2011 through 2013, they continued to win both titles in a row.

Additionally, Dietrich bought the A1 racing track in 2004 and renamed it the Red Bull Ring. The Austrian Grand Prix is held on this track. He bought the SV Austria Salzburg soccer team in Austria in 2005, renamed it Red Bull Salzburg, and then sold it.

Then he bought MetroStars, a soccer team from the United States, and changed its name to New York Red Bulls. He acquired the German club RB Leipzig when he bought a second soccer franchise in 2009.

Real Estate

In the South Pacific, close to Fiji, Dietrich had a private island he called Laucala. In 2006, he paid $13 million to buy the island from fellow billionaire Malcolm Forbes. Mateschitz bought the island and converted it into a luxurious resort.

The 3,500-acre island has volcanic mountains, jungles, pristine beaches, and coral reefs. A variety of fun activities are available for visitors, including deep-sea fishing, golf, horseback riding, cooking workshops, and much more.

The DeepFlight Super Falcon submarine ride, which costs $1.5 million, is arguably the most noteworthy activity. The nightly rate is $4,800.

Dietrich had been working on his mission to buy land in the Austrian Alps for many years. He bought several castles and houses for less than $1 million, including a guesthouse designed in the Art Nouveau style in 1908 and a bar constructed in the year 1603.

He spent millions remodeling and restoring these buildings after buying them. These estates, in contrast to his own island, are not for sale, and Dietrich received accolades for using his own funds to restore historic versions of stunning castles and villas.

According to reports from 2020, Rene Benko, another billionaire, defeated Mateschitz in a bid to buy a 1,300-acre hunting estate in Austria during the Middle Ages. Rene Benko ultimately paid $35.8 million for the estate.

A modest chapel that was first constructed in the 1300s is also present on this particular estate, which has many acres of forest.

Details of Red Bull’s Ownership

At the time of his passing, Dietrich Mateschitz held 49 percent of Red Bull. The business was formed by Mateschitz and Chaleo Yoovidhy. He put $50,000 into the business when it first started. Red Bull generates an income of more than $9 billion annually on average.

Mateschitz received a $97 million dividend in 2012 and gave $92 million to charity in the same year. Red Bull compensated its creators, including the family of the Thai duck farmer who created the first energy drink in the 1970s, 550 million euros in 2020.

Red Bull sold 7.5 billion drinks in the preceding years, with an enormous increase seen in India, Brazil, and Africa.

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